creating corporate advantage

This article was written by the authors of our Strategy textbook.   After reading it I got some new ideas for my final strategy paper - but it's too late for that.

I suspect it will be a good refresher to skim in a few years.

http://harvardbusinessonline.hbsp.harvard.edu/hbsp/hbr/articles/article.jsp?ml_action=get-article&articleID=98303&ml_page=1

(you have to be a hbr subscriber to read the entire article)