effective writing tips from Hemmingway and Orwell

EMBA students must write clearly and concisely.  The word is crisp.  Here is some great advice from the masters: http://www.pickthebrain.com/blog/george-orwells-5-rules-for-effective-writing/

Another useful tip from manager tools, is B.L.U.F.  "Bottom Line Up Front".  If you try to hold your reader in suspense, you'll lose them.  Just spit it out, and follow up with an explanation.

Comments

[karen]

thanks for the link on 'effective writing' - I'm really out of practice and needed the refresher!